I direct marketing for European companies expanding into Asia, and for Asian brands arriving in Europe. Senior direction at part-time cost — with sourcing, content and supplier access attached.
The product that sells out in Milan sits untouched in Shanghai. The Asian brand with better specifications and a lower price still loses to a European competitor. It is almost never the product.
Same visuals, same story, same tone that works perfectly at home — translated, not adapted. Asian buyers read a different set of cues, and the ones you are sending say nothing to them.
European buyers decide in seconds, on signals most incoming brands do not know they are sending. Price and specification do not recover a first impression.
An agency executes, someone junior posts, a distributor improvises. Everyone is busy and nobody owns the decision — so the strategy becomes whatever the loudest supplier suggested.
A director-level marketing hire costs around €70,000 a year plus contributions, plus six months to find out whether you hired the right person. This is the same seniority, without the payroll and without the risk. Most companies begin with the €750 Direction Session and decide from there.
Available inside any programme or booked on their own. Quoted separately, on top of the core budget.
Finding, screening and verifying Chinese manufacturers for your category. Factory visits in person, samples, quotations, and the compliance groundwork before you commit.
Products, licences and partnerships that genuinely fit your business — filtered against your market, your margins and your customers, not against what a trader wants to move.
Product and campaign content produced to a European standard. Concept, direction, shooting and edit — or direction of your existing agency, if you already have one.
Channel strategy, calendar, community and creator programmes across Instagram, TikTok and LinkedIn. Built and run, not only briefed.
Every programme is built from scratch around your company — your market, your capacity and what you can realistically spend. No copy-paste strategy, no recycled deck with your logo on the cover, no package you have to grow into before it fits.
Start with a single session. If it is useful, we go further. If it is not, you have lost an afternoon and a fixed fee — nothing else.
Three hours together, on site or online. Where you are, what is holding it back, and what to do first — followed by a written action plan within five working days.
No commitment beyond the session. Fee credited against a larger programme if you continue within 60 days.
I run marketing inside a European automotive group with sixteen brands — three of them Chinese manufacturers entering the Italian market. That work is the reason I know exactly how an Asian brand looks to a European buyer, and why the gap is so rarely about the product itself.
On the other side, I hold direct factory and supplier relationships across Guangdong, built over years rather than pulled from a directory, and I am on the ground there regularly. Verification in person, not a PDF from a trading company.
My training is specialised where this work actually happens: Creation and Brand Management with LVMH, Digital Marketing at the University of Maryland and Social Media Marketing at Northwestern University.
I am an art director as well as a strategist. That means I do not only tell an agency what to do — I can tell whether what came back is any good, which is the part most consultants quietly hand back to the client.
Scope, price and deliverables agreed in writing and signed before work starts. Supplier quotations shown to you at source. If I earn a fee from a third party, you are told what it is.
Face to face across Northern Italy, or fully remote by video from anywhere. Clients outside Italy work with me entirely online, and it changes nothing about how the work runs.
Begin with a paid assessment rather than a long contract. Monthly engagements end with thirty days' notice. No lock-in, no penalty, no reason to stay if it is not working.
Marketing direction across a European automotive group, including the Italian launch positioning for three Chinese manufacturers arriving in a market that had never heard of them.
Direct relationships across Guangdong and beyond — sampling, supplier verification and compliance groundwork done in person, before a client wires a deposit.
A consumer brand account built and run from nothing with no media budget — the same mechanics that make a launch work, tested at my own risk first.
No deck and no pitch. You describe where you are trying to go, I tell you what I would do first — and whether you actually need me for it.